Writing on the Ether | JaneFriedman.com
Can real sense ever be made of the digital disruption of publishing — mothership retailers hovering in cyberspace over flocks of woolgathering independents in pastures below — if the core industry’s...
View ArticleWriting on the Ether | JaneFriedman.com
It's springtime for Amazon, and there's more than one evolving new slant on the massive retailer in play at the moment. Between the monkey chatter and the growls of slow-moving traditionalists, hear...
View ArticleWriter’s Digest’s Conference In New York: Sway With Me
Every Year, New Moves Staging national-class writers’ conferences has never been easy. Competing interests go with the territory. In the past, organizers could lose a lot of sleep over the question of...
View ArticleCan better data management make good work stand out?
Into the data dome It was the kind of conference session that sends attendees out into the hallway wide-eyed and wary. And it was hard not to feel for them, too. After all, at Writer’s Digest’s Annual...
View ArticleWhat if the 90 percent does write a book?
‘Your followers are so cynical’ In digital publishing, we’ve been talking about that “tsunami of content” (thank you, Jon Fine) for a long time. This week here at BookExpo America (BEA), however, we...
View ArticleAt BEA’s IDPF Digital Book Conference: Youth Reading – Or Not
“How many of you think of your customers sitting in a chair reading a book?” Bookigee founder and CEO Kristen McLean got a goodly show of hands with that question as she opened her session on youth...
View ArticleThis Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork
When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge:...
View ArticleNielsen’s #KidsBookSummit: Nobody Said YA Books Aren’t For Teens
When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and...
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